Twilite Pro Realty

Branding & Strategy

Summary

Twilite Pro Realty is located on the warm sunny shores of Central Florida. The owner, Pamela Day, is seeking to brand her business focusing on mid-luxury level realty. With 14 years of experience, her clients choose her for her authenticity and relatability. She is seeking a branding identity that is clean, minimal, nature inspired, and corporate.

Target Audience:
Middle-Upper Class
$150,000-$300,000+ housing 

Tools:
Adobe PS | AI

Solution

With inspirations of sacred geometry found all through nature and the blue prints you’d find on building a house, this is expressed in the golden ratios of the house icon. The typography that is paired with the golden ratio house expresses the luxurious qualities that Twilite Pro Realty’s listings have to offer.

To express high end luxury, we went with deep navy and turquoise to act as the neutral base color. The base colors are contrasted with lighter turquoise and wooden copper browns. We introduced a complementary copper foil finish in some of the branding collateral to bring notes of luxury to the branding identity.