Babes & Bromances App

Branding & App 

Summary

PROCESS BOOK HERE

Fathers do not have near as many interesting or engaging resources as parents. This is interesting because fathers offer something that mothers can’t. Men are naturally driven towards adventure through physical play, and taking risks to grow. It’s time that we help encourage and uplift fathers to be more present and engaging. Babes & Bromances allows fathers to go on adventures with their babes (AKA children), and build a community with other fathers.

Tools:
Adobe AI | ID | PS
Invision Prototype

Solution


Once the opprotunity is framed we take steps on learning the user, and what they’re looking for in the app. Then we move onto rapid ideation of possible scenarios with each part of the application. Then we create a rapid prototype through InVision and allow our users to test the app and bring forward questions and complications. After taking feedback into consideration we refine develop the app further into a higher fidelity prototype.