The Mix
Student Youth Ministry

Summary

The Mix is the student ministries under Church in the Son, Orlando FL. The student pastor PJ Canterbury was seeking to elevate the branding of his ministries to target youth ages 13-17. The logo was preexisting, but we changed the colors based on series. We sought to do this by branding each series he was teaching. The series would often go a month at a time, and the graphics needed to be engaging enough to hold the youth attention and hype. The sermon graphics would be used on their display screens in youth and main sanctuary. They also used them in social media.

Art Direction (displayed sermons): Christina Joan
Adobe ID | PS | AI
Cannon T1i
Cannon 50mm 1.4 lens

Solution

We began by branding each series he was teaching. The series would often go a month at a time, and the graphics needed to be engaging enough to hold the youth attention and hype. The sermon graphics would be used on their display screens in youth and main sanctuary. They also used them in social media.

Another way we elevated the branding was by providing event coverage with photojournalistic style photographs. These were used for promotional purposes on their social media and web page. In the end we successfully laid the foundation for an urban style progressive youth group. These are the best from 10 series + slides designed.